Is there Any Difference Between Social Media and Digital Marketing?

There is a great article written by Alex Chris, an experienced Digital Marketing Consultant on the difference between Digital Marketing and Social Media. Many people think that by engaging on social media they are doing digital marketing but this is not 100% true as there are many more components that make up a digital marketing campaign and social media is just one of the available channels of digital marketing.

It is very important to know the differences between the different marketing theories so that businesses can select the most appropriate tools and channels to use in their marketing campaigns. Read more…

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A Mulesoft 4 Story – Connecting to Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) is predicted to be one of the most in-demand products from customers using Salesforce. The principal reason behind this choice is because businesses now understand the value of marketing to a customer on their preferred channel, whether that’s social media, on-site advertising, or email marketing. Historically, businesses have always struggled to …

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