There is a great article written by Alex Chris, an experienced Digital Marketing Consultant on the difference between Digital Marketing and Social Media. Many people think that by engaging on social media they are doing digital marketing but this is not 100% true as there are many more components that make up a digital marketing campaign and social media is just one of the available channels of digital marketing.

It is very important to know the differences between the different marketing theories so that businesses can select the most appropriate tools and channels to use in their marketing campaigns. Read more…

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