Printing industry
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Implement Automation in Printing Industry to Increase Revenue

by March 22, 2023

A case study on automation in the printing industry leveraging systems integration to increase revenue and decrease printing costs to survive the changing landscape.

Many traditional media businesses are facing declining revenues year over year. Even with a strong brand name and vintage legacy, organizations must focus their efforts to remain competitive.

Choosing the best technologies and selecting the right partners are key components on the journey to digital transformation success. 

Challenges

Current Challenges in the Printing Industry

Established media publishers face major disruptions, largely due to five market trends that are rapidly changing consumption: 

Challenges in printing industry

Consumers are spending 74% more time reading online media. They also spent 21% less time reading newspapers and 11% less time reading magazines
New devices are growing exponentially. The mobile Internet has taken off everywhere and an increasing percentage of device owners prefer to read digital versions of their favorite newspapers and magazines.
The audience is increasingly fragmented. Newspapers are being challenged by online aggregators and television networks, as well as by standalone vertical alternatives
The Internet has a low cost of entry and many consumers increasingly have more trust in amateur blogs, social media, and other user-generated content. They also want to read new, alternative online
outlets for hyperlocal news and content.
In parallel to these consumption changes, new modes of advertising have emerged which the print media companies are not able to capitalize on.

Failure to adopt a digital media strategy can expose businesses to unnecessary risk and average revenue losses of 15-20% each year. 

Solutions

Automation in Printing Industry using MuleSoft APIs

Incepta designed and developed the enterprise architecture using the MuleSoft Anypoint Platform, implementing a three-layered framework to provide agility and flexibility in connecting systems.

Enterprise architecture diagram
Results

Path to Digital Integration

By partnering with Incepta, a leading Canadian media corporation improved three key metrics: 

+14% Digital-Only Subscribers+13% Subscribers with Digital Access+32% Registered Community Users

These are the results of adopting MuleSoft and API-led Connectivity. This approach to integration creates a network of interconnected systems that empower the business.

Outcomes and Business Value

✓  Launched paid digital subscription platform to generate revenue from premium news and editorial content

✓   Introduced a single-sign-on solution for automatic user access across all news platforms

✓   Created infrastructure to collect and analyze first-party data that will drive the growth of digital advertising revenue

✓   Connected ERP systems and SaaS tools to align activities and reduce the costs of print and flyer advertising

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