A case study on automation in the printing industry leveraging systems integration to increase revenue and decrease printing costs to survive the changing landscape.
Many traditional media businesses are facing declining revenues year over year. Even with a strong brand name and vintage legacy, organizations must focus their efforts to remain competitive.
Choosing the best technologies and selecting the right partners are key components on the journey to digital transformation success.
Current Challenges in the Printing Industry
Established media publishers face major disruptions, largely due to five market trends that are rapidly changing consumption:
Failure to adopt a digital media strategy can expose businesses to unnecessary risk and average revenue losses of 15-20% each year.
Automation in Printing Industry using MuleSoft APIs
Incepta designed and developed the enterprise architecture using the MuleSoft Anypoint Platform, implementing a three-layered framework to provide agility and flexibility in connecting systems.
Path to Digital Integration
By partnering with Incepta, a leading Canadian media corporation improved three key metrics:
|+14% Digital-Only Subscribers||+13% Subscribers with Digital Access||+32% Registered Community Users|
These are the results of adopting MuleSoft and API-led Connectivity. This approach to integration creates a network of interconnected systems that empower the business.
Outcomes and Business Value
✓ Launched paid digital subscription platform to generate revenue from premium news and editorial content
✓ Introduced a single-sign-on solution for automatic user access across all news platforms
✓ Created infrastructure to collect and analyze first-party data that will drive the growth of digital advertising revenue
✓ Connected ERP systems and SaaS tools to align activities and reduce the costs of print and flyer advertising