Salesforce Articles

A Mulesoft 4 Story – Connecting to Salesforce Marketing Cloud

Salesforce Marketing Cloud (SFMC) is predicted to be one of the most in-demand products from customers using Salesforce. The principal reason behind this choice is because businesses now understand the value of marketing to a customer on their preferred channel,...

APIs and Business Strategy

In the world where digital transformation is at the forefront of organizational strategies, whether a company has a core technology focus or is in its early stages of leveraging technology, APIs are increasingly at the heart of their digital strategies. What is an API...

How APIs are helping create Digital Value Chains across Organizations

Some of the major disruptions in the last and current decade (eg: Amazon, Uber and Netflix) have used technology to change the way products and services are designed, sold and serviced around the globe. Traditional ways of doing business has been radically transformed...

Dreamforce 2019, San Francisco, CA

Incepta is proud to have been a part of the incredible Dreamforce 2019 - the world’s largest enterprise, tech conference stage organized by Salesforce. The core resonating theme was customer empowerment and how delivering a truly connected and personalized experience...

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