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Retail’s Holiday Rush: Navigating the Evolving Consumer Landscape with Incepta

Incepta: Empowering Retailers to Thrive in the Evolving Holiday Shopping Landscape

As the holiday shopping season(Cyber week 2023) approaches, retailers face a complex and ever-changing landscape. Consumers are more informed and price-conscious than ever before, and they are increasingly using technology to make their purchasing decisions. In this environment, it is essential for retailers to have the right tools and strategies in place to meet the needs of their customers and succeed in the holiday sales rush.

Salesforce’s analysis, based on the activities of 1.5 billion shoppers, reveals a slow start to the holiday season. With early online holiday sales down by 2% in the United States and up only 3% globally YoY, consumers are meticulously searching for the best deals, setting the stage for a vibrant Cyber Week.

We leverages Salesforce data and insights to empower retailers with the necessary tools to navigate this ever-changing landscape. By understanding the strategic “Discount Chicken” approach adopted by consumers, who are patiently waiting for significant Cyber Week deals.

We are a leading provider of retail solutions that help retailers optimize their operations, improve customer experience, and drive sales. Incepta’s solutions are powered by artificial intelligence (AI), machine learning (ML), and other advanced technologies that enable retailers to make smarter decisions, personalize the customer experience, and react to market trends in real time. We help retailers adapt their strategies and optimize their operations to maximize success during this critical period.

Incepta Helps Retailers Adapt to Changing Consumer Behavior

Incepta’s solutions help retailers adapt to changing consumer behavior by providing them with the following capabilities:

  • AI-powered insights: Our solutions utilize AI to provide retailers with deep insights into their customers’ behavior and preferences. This data can be used to make informed decisions about product assortment, pricing, and marketing strategies.
  • Personalized experiences: We empower retailers to personalize the customer experience by providing them with the ability to make targeted recommendations and promotions.
  • Automated operations: Our solutions automate many of the manual tasks associated with running a retail business, freeing up employees to focus on more strategic initiatives.
  • Real-time analytics: We provide retailers with real-time insights into their sales performance and customer behavior. This data can be used to make adjustments to pricing, promotions, and other aspects of the business in real-time.
  • AI-influenced purchasing decisions: We empower retailers to tap into the growing trend of AI-influenced purchasing decisions. With Incepta’s solutions, retailers can leverage AI to influence 16% of global purchases since early October.
  • Chatbot adoption: We help retailers embrace the increasing adoption of chatbots. With Incepta’s chatbot solutions, retailers can address basic inquiries efficiently while focusing on personalized interactions with loyal customers.
  • BNPL popularity: We enable retailers to cater to the growing popularity of Buy Now, Pay Later (BNPL) solutions like Klarna and Afterpay.
  • Mobile wallet growth: We empower retailers to capitalize on the significant growth of mobile wallet channels like Apple Pay.

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Incepta has a proven track record of helping retailers achieve success during the holiday shopping season. For instance, one Incepta customer was able to increase their online sales by 20% during the holiday season by using Incepta’s solutions to personalize the customer experience. Another Incepta customer was able to reduce their customer service response time by 30% by implementing Incepta’s chatbots.

Additional Tips for Holiday Retail Success

In addition to using Incepta’s solutions, retailers can also implement the following strategies to succeed in the holiday season:

  • Start planning early: Don’t wait until the last minute to start planning your holiday sales strategy.
  • Optimize for mobile: Ensure your website is optimized for mobile devices, as more and more consumers are shopping on their smartphones and tablets.
  • Offer a variety of payment options: Provide customers with a variety of payment methods, including BNPL solutions and mobile wallet channels.
  • Provide excellent customer service: Be prepared to handle an increased volume of customer inquiries during the holiday season.

Incepta emerges as a pivotal partner in the retail revolution, empowering retailers to adapt, innovate, and thrive in an ever-evolving market. By aligning with the insights provided by Salesforce, Incepta offers tailored solutions, ensuring retailers stay ahead during Cyber Week and beyond.

For retailers seeking a competitive edge in the changing retail landscape, Incepta stands as a trusted ally. Connect with Incepta today to unlock the transformative capabilities of AI, optimize payment methods, and enhance customer service automation. As Cyber Week approaches, Incepta is poised to empower retailers to navigate challenges and seize opportunities for sustained success.

Discover Your Retail Potential and stay ahead in the retail landscape. Contact us to get started.