Informatica


Building products and tools to streamline organizational workflow with Adobe Cloud Incepta has been working closely with Adobe technologies and has developed strong expertise in Adobe’s Creative Cloud, Marketing Cloud and Document Cloud.

Informatica – The Power of Data Integration


Incepta and its experienced Informatica consultants and developers help organizations
plan their data strategy to develop an automated ETL service.

Data Migration

Planning – Manage Risk – Data Conflict – Deliver

Data Integration

Connect – Extract – Consolidate – Validate – Deliver

Data Aggregation

Multiple Source – Cleansing – De-duplication – Enrichment – Analytics – Security – Consolidation

Data Consolidation - Data Analytics

KPI Monitoring – Predictive Analytics – Dashboards – Data Visualizer

Data is Everywhere In today’s world, everyone around us is generating data. For every transaction (financial or otherwise) that takes place between individuals or organizations, data is being generated. For an individual, the importance of the data being generated from purchases of a small item (eg: toothpaste) is momentary and it loses significance once the transaction is completed, but for an organization, the same data could be invaluable and lead to meaningful insights into consumer behaviour and purchase patterns. The Challenge The challenge lies in the fact that data is being generated from a variety of sources and are being stored in different systems, formats, and structures that have no correlation to each other. For example, a large travel and tour company could be using at least 50 different data sources where customer information is stored, particularly because they work with a variety of OTAs and tour operators across the globe. Each of them uses their own system. The data sources could range from flat files to relation database management systems (RDBMS). This creates challenges to accumulate and aggregate the data to get a meaningful insight and make business decisions based on these key insights.

In the digital age, we are used to getting instantaneous responses with a tap of a button. The larger an organization grows, the bigger and wider the data becomes. Accumulating all the data from the different sources can take days, if not weeks, before any meaningful report can be generated. In most cases, organizations rely on software development companies to assist them in importing and analyzing the information. This could take more than 12-36 hrs depending on the size and spread of the data and its source. If a prospect comes to a business and it takes days to realize the lead, it would turn cold. Businesses which can reach out to its customer faster and with accurate data would stay ahead of the competition. Informatica Power Centre Framework Informatica is the global leader in enterprise cloud data management. The Informatica PowerCentre framework provides a cloud-based tool for data integration based on ETL architecture. ETL (Extract, Transform and Load) is a process that extracts data from different database sources, transforms the data (calculations, validations, concatenations, etc.) and finally loads the data into the data warehouse system, from where data analytics on the entire dataset can be performed. It may seem as though extracting data from multiple sources and loading it into a database is a simple programming task, but it is actually an extremely complex process. Furthermore, the requirement for data changes with business changes is a recurring activity which demands for an agile and automated system that generates data on-demand.

Technology in application

Case Studies, Success Stories

How Incepta Designed a Comprehensive Data Integration and Management Strategy for a Leading Global Company with over 50+ Brands

Summary Incepta helped plan and develop a 360 degree data management and reporting strategy for a global company which had more than 50 brands under their belt. The strategy included building a complete data warehousing solution, an ETL strategy powered by Informatica along with Business Intelligence and Data Analytics powered by Oracle BI and Microsoft …

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